About Us: The Pashmina Store and The Cashmere Story from Nepal
Pashmina Passion: Cashmere Fashion Accessories from Nepal's Artisans



The Pashmina Store has a mission to serve fashion-forward shoppers who prize luxury, value and quality - curating North America's finest authentic pashmina cashmere fashion accessories on a clean, intuitive site that pairs gorgeous photos, reliable support, and fairness you can trust.


Since 2000, The Pashmina Store has been proud to bring you the finest quality pashmina cashmere scarves, wraps, and shawls. What makes our products so special is that they are crafted in Nepal by expert artisans using only the softest materials. Enjoy free standard shipping, satisfaction guaranteed, and most orders ship the same business day or next so your new pashmina arrives fast!

A Colorful Collection of Luxurious Pashmina Shawls

The Pashmina Store launched in February 2000 when Charlene Martina - traveler, fashion lover - explored Southeast Asia. In Nepal - the birthplace of the finest pashmina scarves, wraps, and shawls - she watched artisans weave magic with cashmere-soft materials. Although Charlene was already aware of how versatile pashmina scarves, wraps, and shawls were, the experience of watching them be produced gave her a deeper appreciation of just how special pashmina really is.

Nepal: Land of The Best Pashminas

She was impressed at the time at the great care that went into creating every single item. Charlene extended her stay in Nepal and also ventured into Kashmir to visit with different artisans to discover more about the process of creating the finest pashminas in the world and to hear their stories about traditional pashmina secrets that were handed down from generation to generation.

Hand Loom Weaving Pashmina

For most people, that pashmina passion would have faded, but not for Charlene. Back in the States, she imported Nepal's top-tier pashmina scarves from those artisan connections and began gifting them left and right. Word spread like wildfire - people raved about her ultra-soft cashmere shawls and demand exploded. In early 2001, Charlene stocked U.S. specialty shops with her Nepal pashmina scarves and shawls - the softest cashmere money could buy. She also began supplying mail-order catalogues, plus weddings vendors - as bridesmaids obsessed over these pashmina gifts. Demand soared nationwide. But Charlene knew one thing: this was just the beginning.

Bridesmaid Pashminas

Charlene realized the markup on authentic pashmina - often $150 to $300 - was pricing real Nepal pashminas out of reach for most. She didn't want people settling for viscose blends or sub-par wool; she wanted everyone to own genuine pashminas - to layer them, gift them at weddings, stock their closets. So she created The Pashmina Store: direct from artisan, no middlemen, prices fair. Simple as that.

Charlene ended the wholesale model and launched The Pashmina Store website in late 2003, bringing the same exquisite Nepal pashminas direct to you at truly fair prices, backed by attentive service. In 2005, international demand led us to open shipping to the UK, Australia, and Europe. Good Housekeeping Magazine and others still praise our unmatched quality and value.

Good Housekeeping Magazine Features The Pashmina Store

Through Charlene's unwavering commitment to pashmina, genuine luxury is now yours - whether you need one piece or several. We invite you to www.thepashminastore.com for fair prices, fast service and, of course, free standard shipping in the U.S. We're grateful if you pass this passion on; thank you for visiting.