The Pashmina Store has a mission to serve fashion-forward shoppers who prize luxury, value and quality - curating North America's finest authentic pashmina cashmere fashion accessories on a clean, intuitive site that pairs gorgeous photos, reliable support, and fairness you can trust.

What is Pashmina? Pashmina denotes the elite tier of cashmere - fine as silk, warm without bulk - and its earned names like diamond fabric or soft gold of Asia. No other wool quite matches it.

Pashmina cashmere is sourced solely from the underbelly of the Changthangi goats, a breed of Capra Hircus, who graze above fourteen thousand feet in the Himalayan wild. To survive bitter cold, they grow a whisper-thin inner fleece - just one-sixth the width of ordinary hair - yet it's remarkably strong, exquisitely soft and kind to skin when woven. It takes the full annual undercoat from three goats to weave one shawl - no stress involved, since we only gather what they naturally shed. Call it their generous gift, nature's way of passing warmth along.

Pashmina softens noticeably with every gentle wash, adapting to your body until it's the kindest thing against skin. With care, it'll last longer than most clothes - royal and wealthy families around the globe know; they've passed the same shawl from mother to daughter for generations. But it's equally at home in everyday closets, wrapping everyone who has earned a little luxury and warmth.

The Pashmina Store extends authentic cashmere to discerning buyers everywhere - no royal title needed. Each piece is spot-tested, our suppliers held to strict contracts, and mismatches promptly replaced. We reject viscose, reject low-grade stock, and offer nothing less than the wool that has elegantly wrapped shoulders for centuries.

How do you care for a pashmina or cashmere item? One of the wonderful things about your pashmina accessory, cashmere baby blanket or throw is that it can last for years and years - if you take proper care of it. It will even get softer and more luxurious with each wash!

To maintain genuine pashmina cashmere, dry clean whenever convenient. For occasional hand-washing: fill a basin with cold water, add a teaspoon of Woolite or baby shampoo and dissolve completely, submerge then agitate gently, leave about one minute, lift out - no twisting - then press between towels to remove excess water, flatten to shape and air-dry. If needed after drying, you may apply an iron on wool setting, always with a light cloth between the iron and the pashmina. That cloth not only protects but also helps keeps shine away and softness growing.